Archive for September, 2008

Green & the Hip-Hype Culture

I grew up with Woodsy the Owl and the Crying Indian of the 1970′s.  While those PSA’s may seem hokey in comparison to the uber-branding of green today, I have to admit that I do think about them whenever I see someone’s bag of trash on the side of the road. (And, they’ve kept me on the straight and narrow all these years.) 

Is today’s movement towards sustainability too hip, all hype or here to stay?

Give a hoot – and let me know what you think!