This costume is a slam dunk…
Archive for October, 2008
Officer Sheaffer made an early morning arrest in the parking lot – after she dropped off the donuts inside, of course. Keep checking back for Halloween updates…
Recently, I read an article about positioning your next offer to its best advantage. The article looked at the psychological reaction that people have to generic terms and concluded that generics values are perceived as longer or larger than their numeric counterparts. In other words, you have to look at your market and determine what will resonate more – the generic or the numeric. Trying to sell hamburgers to a bunch of hungry guys? Tell them it’s a half-pounder (generic). Selling to diet-conscious women? Offer them an 8 oz. sandwich instead.
Post your examples of generic versus numeric!
There’s no denying it… brands can be powerful. The Nike name generates excitement (and sales) for shoes before they’re even released. And the fact that Google is used commonly as a verb – “I googled it” – attests to the strength of a brand.
But, in tight economic times, loyalty to a brand doesn’t always loosen the purse strings. The appeal of generics – whether from the pharmacy, the grocery or the department store – shows that a competitive offer is equally important. In today’s world, you need to promote value, quality and brand – now that’s the perfect storm.
home security: I enjoyed your blog. It’s easy to read, the content is good, and you’r...
Ellyanna: Oh yeah, fualbous stuff there you!...
Jailene: If time is money you've made me a waetlhier woman....
Nona: We've airrved at the end of the line and I have what I need!...
Carlee: That's a smart way of thiknnig about it....
