Before you feel insulted, let me emphasize that I’m not pointing a finger at anyone. My inspiration for this post is the brand dynasty that has been created since DOS for Dummies® was first published in 1991. You need only check out the shelves of any bookstore to understand how brand consistency has help build an uber brand. With more than 1400 hundred titles available in 30 languages, the brand may be best known for guiding readers through popular computer software titles, but the content has expanded to cover everything from arts and crafts to travel; there’s even a Raising Chickens for Dummies.
The brand also boasts a Web site replete with free tips and “How To” videos – all with the familiar look and easy-to-follow content that has made this brand so successful. So, whether you’re wondering how to strike a yoga pose or carve your Thanksgiving turkey next week, you might want to check out the resources loved by dummies worldwide.