I am taking a series on online classes on inbound marketing and wanted to share several blog tips with you. We all want to do a better job, right? These pointers will make your blog more effective.
1. Write about what your customers want to hear about. They really don’t want just the blah blah about your business. They want content that will help them! For us, our customers want communications help that creates more prospects and a way to convert them into customers (blogs are great for this).
2. Keep your blog formatting simple. Two column formats seem to work best. Most of the page is for the posts and a sidebar is for additional helpful info.
3. Blog regularly. Google loves fresh content, period. This is one I am working on as well. Creating a regular time for your blog entries seems to be the key.
There is much more in the video that features the fine folks from Marketing Profs. Check it out.
How to Blog Effectively for Business (GF101)
– Bill
