Well I took another online class and you get to hear about it. This class was another in a series from Inbound Marketing University.
This is why everything is focused on the web:
- Daily Newspaper Circulation: 48.4 million
- 285 million watch TV monthly
- 14 billion core searches monthly
Need I say more? Having a site that gets good ranking is a critical element of your marketing mix. There are three thinks that are important when optimizing your site:
Keywords: What are your customers and prospects using to find what you sell??
Built to be search friendly: If you have a Flash site, you are invisible to search engines. Title tags, canonical navigation, internal links, html and xml site maps, alt atags for images all make you more visible to search engines. It also helps if you have a system for new content (blog) to keep that content fresh!
Link Building: Getting links from other sites into your site is important. Create content that is worth valuable and traffic will start to come. Use social networking, PR, email, and the kitchen sink to direct people to the content that will help them.
SEO Crash Course to Get Found (GF102)
– Bill
