Archive for April, 2010

Stairway to Wellness

By | November 23/11 By | April 19, 2010

Kimberly at the VA Hospital in Dayton, Ohio recently created a new “Stairway to Wellness” campaign. She knew that taking the stairs vs the elevator would be a small step that could make a big impact on the health and wellness of employees. However getting people to take the industrial stairwells at the VA would be a challenge.

One of the first things Kimberly did was call on Nova for interior graphics. Nova created large murals using digital wallpaper at each landing in the stairwells. Kimberly also added music to add to the experience. The campaign created a buzz and continues to be a huge success. She doubled her participation goals! Check out Kimberly’s report.

Bill small2 – Bill

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Dayton AMA

By | November 23/11 By | April 19, 2010

I went to an AMA meeting at Carillon Park last week. The topic was “The Future Role of Marketing in the Organization”. While we were surrounded by the sounds of change at Carillon around us (hammers, saws, lights flickering, etc…), we were also discussing the changes happening in marketing! Two things that struck me, one was the concept of convergence. Integrating traditional forms of marketing (direct mail, brochures, radio, TV) with newer forms (social media, Web site, inbound marketing, landing pages, PURLS, SEO, email). the mix and what channels you use depends on your target markets!

Bill small2 – Bill

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Five Tips to Clean Up Your Marketing

By | November 23/11 By | April 5, 2010

Marketing need polish? Here are a few tips that will blast away the dust bunnies and generate leads and get clean results.

1. It’s All About Them
Ask your target markets for their wants and needs. Their concerns are the fuel for your marketing efforts and future solutions.

2. Scrub-A-Dub-Dub
Get all of your marketing materials and promotions together and give them a good scrubbing! From your business cards to your Web site, make sure all are focused on customers needs first, not just describing your products and services.

3. Load up on the Right Blend
Where do your prospects get the information they need? Load up online with Inbound, value driven marketing on your Web site and connect your clients and prospects to your content through social networks. Integrate and follow up with conventional print collateral to secure the order.

4. Murky Must Go
Wimpy or weak graphics, identity and marketing materials will get ignored or trashed. Messaging has to stand out, focused, helpful and with a great call to action.

5. Shining Stars
Personalized offers and messaging with email, variable printing and pURLs (personalized URLs) have been proven stars. The closer you get to 1:1 marketing, the higher your success rate.

Bill small2 – Bill

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Focus on your success

By | November 23/11 By | April 1, 2010

Nova Creative is celebrating 30 years in business this year. This is a very brief history of how Dan and Larry started Nova (just in case you didn’t know). Founded in September 1980, the company began as J&S Graphic Services with Dan Foley serving as President and CEO. In 1986, Larry Knapp joined Dan as a partner/owner and the company registered as an Ohio corporation, changing the name to Nova Creative Group, Inc. In 2008, Nova acquired Cho Creative, Inc., another local design and communications firm with more than 13 years of experience serving IT leaders in Dayton and around the country. This move strengthened our commitment to design and service excellence by expanding our talent pool and capabilities to meet clients’ changing needs. One thing has always stayed the same, our focus on our client’s success!
Bill small2 – Bill

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