All posts in Marketing & Strategy

Augmenting Reality

By | November 23/11 By | January 27, 2012

There’s a small but growing movement in the digital community around something called augmented reality. read more Read more
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Virality

By | November 23/11 By | January 20, 2012

By now, you’ve likely heard of SOPA & PIPA and all the protests revolving around them.  If not, definitely take a minute to read up on what’s going on in Congress in terms of the freedom of the internet.

In other Internet news, I’m a little bit in awe of the “viral” mechanism the internet creates.  Just yesterday, a friend found the following video posted on Reddit and shared it with me only 6 hours after it was uploaded by an un-famous person from Australia. Throughout the day, I saw at least 20 other people & news outlets talking about it and reposting it on Twitter & Facebook. read more Read more
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I’ll Be Checking In For Christmas

By | November 23/11 By | December 22, 2011

If you’re not already on a holiday break, you’re probably headed for one soon. Heading home for the holidays often means catching up with old friends and visiting old haunts – and if you’re like me, you’ll be using a check-in service such as FourSquare to keep track of places you visit, find out where your friends are, unlock on-the-spot deals, and hopefully earn a “badge” or two along the way.

Things have just gotten interesting in the location-based social media game. Foursquare has been the dominating service since its inception in 2009, but Facebook just made a move for a serious play at competing in the space with its purchase and integration of Foursquare competitor Gowalla.

So what does this mean for us as consumers and marketers? Imagine this: you’re meeting with your high school friend at the restaurant you spent many late nights in high school, and your phone alerts you that there’s a new craft beer bar nearby. And bonus – they’re offering a buy 1 get 1 free deal for first-time customers (which they can track thanks to location-based check-in services)! So you suggest it to your friend, and it turns out that he’s a regular there. You all walk over to the bar for a drink, and on checking in find out that your buddy is the Mayor of the bar, which earns him a half-price pitcher. Score! Plus, two of your other highschool friends saw your check-in on Facebook and stopped by the bar to see you. Thanks to the check-in service, you got a few half-price beverages, discovered a new favorite hangout whenever you visit home, and saw some friends who may not have already known you’re in town. On the bar’s side of things, they earned a new fan and a few extra customers that night – all for the price of a couple beers.

Location-based marketing is going to be a major player in 2012. How can it benefit your business?
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4 Great Ads from 2011

By | November 23/11 By | December 9, 2011

Things are winding down for 2011, and it’s time to do a recap of the year’s best ad pieces. Here are some of our favorites:

Nokia Lumia Launch

On November 28, Nokia brought deadmau5 and the world’s most advanced 4D technology together and created an amazing free light show at Millbank Tower, London. Is there a better way to show you’re a hip technology company than this? I can’t think of one. read more Read more
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Brand Madness

By | November 23/11 By | December 2, 2011

If you’re a part of the Dayton business community, you might have heard about the yearly brand-on-brand tournament run by the Dayton Business Journal.  Brand Madness pits local brands against oneanother for online voting to determine which Dayton business is king of the hill.  Nova Creative is excited to be sponsoring the NCAA-style tournament this year!  We’re now in Round 2, and the field has been whittled down from 64 to 16.

As you may have guessed, branding is one of our favorite things to talk about here at Nova.  We love working on projects to strengthen and expand the influence of our clients’ brands. Did you know your brand has a personality? It does. Your employees and customers all have a perception of “who” your brand is. Using that personality to guide your marketing can make a big impact on how well you connect with your target audiences. We’ve put together a quick quiz that asks you to match a well-known brand with their personality or “archetype”. Check it out and let us know what you learn: http://www.novacreative.com/brandquiz/

Also, don’t forget to participate in Brand Madness and vote for your favorites!: http://www.bizjournals.com/dayton/blog/brand-madness/

Have a great weekend!
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Adding Creativity to the Mundane

By | November 23/11 By | October 21, 2011

This week, I was going to talk about Air New Zealand’s campaign to support their new Economy SkyCouch class.  However, in doing research on the company, I realized that they’ve got something even more impressive to talk about: their safety videos.  Somehow, they’ve managed to make the most mundane task of air travel interesting and fun. Observe: read more Read more
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Diagnosing Dr Pepper

By | November 23/11 By | October 14, 2011

The above commercial for Dr Pepper’s new flavor, “Ten”, has caused a ton of controversy and chatter in the marketing world this week.  The new product is aimed at the segment of the soda-drinking population who is male, is health-conscious (and therefore watching their caloric intake), and also doesn’t like the “girly” image that diet soda and diet soda advertising seems to often have.  Thus, the Dr created an advertising spot that is the exact opposite of girly – a “No Girls Allowed” take that combines action and humor to relate to that market.  It’s backed by a Facebook App that allows fans of Dr Pepper to call out their friends on breaking one of the “10 ‘Man-ments”. read more Read more
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Steve Jobs Marketing Video

By | November 23/11 By | October 10, 2011

I saw this classic video over the weekend of Steve Jobs (in shorts!) steering Apple back on the path to greatness. Knowing the CORE of who you and who your customers are is key. Even though this was produced 14 years ago in 1997, his message is applicable today in our world of rapid change. Do you agree?
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Creative Marketing in Cincinnati at MPMF.11

By | November 23/11 By | September 23, 2011

If you’re a fan of live music, this weekend you don’t need to look any further than your own backyard for a good time. The Over the Rhine section of Cincinnati is hosting the 10th Anniversary of MidPoint Music Festival, a 3-day indie rock event that draws both local and national acts. Hopes are high for a big crowd at this year’s blowout. From 2008 to 2010, attendance swelled from 13,500 to 20,000 and the fest maintains 4,500 Facebook fans and 1,500 Twitter followers. The MPMF.com web site received 361,000 page views Feb. 1-Oct. 1, 2010, an increase of 37 percent over the same period the year before. The site had 169,000 page views in September 2010 alone. read more Read more
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Rad or Sad: Foot Locker’s Sneaker Thing

By | November 23/11 By | September 16, 2011


The Why:
Back-to-school season means it’s time for a new pair of shoes. Foot Locker needed to reach out to sneaker fans to make sure they were the destination for new kicks this year. As Stacy Cunningham, Executive Vice President, Marketing, Foot Locker, U.S. says, “At Foot Locker, we live and breathe all things sneakers. It’s who we are. This campaign celebrates the shared passion and devotion that resonates with our customers. It’s another way for us to express that we understand their incredible enthusiasm for all things sneakers.” read more Read more
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