Being aware of what others are doing in their marketing efforts is a great idea. It can keep you abreast of new applications in technology, more effective means of communication, or interesting ways of presenting a message. But sometimes, people screw up. And when that happens, we can look at them as an example of what NOT to do.
Today’s lesson in what NOT to do with your marketing campaign comes to us courtesy of Purina’s Tidy Cats kitty litter brand. They were running a campaign titled “NoMorePU“, which encouraged people to share the things in their lives that stink. Great concept – as we all know there are plenty of things in life that are pretty stinky. But Tidy Cats took it a little too far when they erected a billboard in the Cincinnati neighborhood of Over The Rhine… Read more