This week, we’re featuring Nova co-owner, account executive, and all-around good guy Larry Knapp. We caught him in his natural environment, “The Playhouse”—where he and his friends hang out and jam, to ask him about a few of his Favorite Things:
Favorite Things – Larry Knapp from Nova Creative on Vimeo.
Things are winding down for 2011, and it’s time to do a recap of the year’s best ad pieces. Here are some of our favorites:
Nokia Lumia Launch
On November 28, Nokia brought deadmau5 and the world’s most advanced 4D technology together and created an amazing free light show at Millbank Tower, London. Is there a better way to show you’re a hip technology company than this? I can’t think of one. 
Read more
If you’re a part of the Dayton business community, you might have heard about the yearly brand-on-brand tournament run by the Dayton Business Journal. Brand Madness pits local brands against oneanother for online voting to determine which Dayton business is king of the hill. Nova Creative is excited to be sponsoring the NCAA-style tournament this year! We’re now in Round 2, and the field has been whittled down from 64 to 16.
As you may have guessed, branding is one of our favorite things to talk about here at Nova. We love working on projects to strengthen and expand the influence of our clients’ brands. Did you know your brand has a personality? It does. Your employees and customers all have a perception of “who” your brand is. Using that personality to guide your marketing can make a big impact on how well you connect with your target audiences. We’ve put together a quick quiz that asks you to match a well-known brand with their personality or “archetype”. Check it out and let us know what you learn: http://www.novacreative.com/brandquiz/
Also, don’t forget to participate in Brand Madness and vote for your favorites!: http://www.bizjournals.com/dayton/blog/brand-madness/
Have a great weekend!
We’re just one day away from the day of the turkey feast, which means we’re two days away from one of the biggest shopping days of the year – Black Friday. Some of us at Nova are pretty veteran at this whole shopping thing (though not as crazy as the above Target lady), so we thought we’d share our 9 tips with you.
1. Check out DealNews.com before you go. They break down Black Friday deals by product category so you can see which store has the best available deals on the items you need.
2. Find a designated driver – no parking worries, just get dropped at the door and call when you’re ready for pick-up. Ideally, someone who can be bribed with coffee & donuts so they don’t run off too far.
3. Carry a big garbage bag with you. If the store runs out of carts, you’ll still have a place to carry your stuff. But make sure store employees can tell you’re not trying to shoplift. The last thing you want is to be tackled to the ground by security in the middle of the mayhem. Read more
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