We’ve all got favorite things – a favorite food, favorite color, favorite sports team, favorite day of the week – there’s lots of stuff that makes life just a little bit better. This week, Art Director Bryan Strunk is sharing a few of his:
Check out Bryan’s favorites here:
What’s your favorite thing?
It’s nearly October already (I know! Where is the year going??), which as you may know is Breast Cancer Awareness Month. Incidentally, two of our clients’ work ties in very closely to this event and we’re really excited about the things they have going on!
Standard Register has just launched a new service, called Celebrate Health, a turn-key solution for celebrating health observances and employee recognition days. Celebrate Health makes it easy for healthcare facility administrators and marketing managers to create and obtain branded promotional and educational materials related to health events the facility sponsors. We just launched their brand new website, which includes an animated tour (guided by site host “Charlie”) through various health-observances and the materials ordering process, just in time for Breast Cancer Awareness month. We’re very excited about this solution for the healthcare industry and our opportunity we had to play a part in it! 
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If you’re a fan of live music, this weekend you don’t need to look any further than your own backyard for a good time. The Over the Rhine section of Cincinnati is hosting the 10th Anniversary of MidPoint Music Festival, a 3-day indie rock event that draws both local and national acts. Hopes are high for a big crowd at this year’s blowout. From 2008 to 2010, attendance swelled from 13,500 to 20,000 and the fest maintains 4,500 Facebook fans and 1,500 Twitter followers. The MPMF.com web site received 361,000 page views Feb. 1-Oct. 1, 2010, an increase of 37 percent over the same period the year before. The site had 169,000 page views in September 2010 alone. Read more
The Why:
Back-to-school season means it’s time for a new pair of shoes. Foot Locker needed to reach out to sneaker fans to make sure they were the destination for new kicks this year. As Stacy Cunningham, Executive Vice President, Marketing, Foot Locker, U.S. says, “At Foot Locker, we live and breathe all things sneakers. It’s who we are. This campaign celebrates the shared passion and devotion that resonates with our customers. It’s another way for us to express that we understand their incredible enthusiasm for all things sneakers.” Read more
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