Nova Creative is getting ready for the DTMA show in Dayton and we ran across these facts from The Center for Exhibition Industry Research (CEIR). Pretty strong stuff.
- 88% of attendees have not been seen by a member of your company’s sales staff in the preceding 12 months
- Seven out of ten attendees plan to buy one or more products
- 76% asked for quotes and 26% signed purchase orders (average all shows)
- 72% of show visitors say the show influenced their buying decision
- 87% of attendees will share some of the information obtained at an exhibition
- 64% of attendees tell at least 6 other people about the event
- 58% attend only the show in which you are exhibiting
- 40% are first-time attendees
- It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls
Do you have a good trade show story? If so send it my way.
– Bill
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