Personalized URL marketing or PURL marketing is the way to go for direct mail and promotions. We have more and more clients that are seeing big benefits. First, there are great opportunities for personalization. This alone boosts your response rate. Second, no more dropping a campaign and waiting for results. Nova gives you access to your very own nifty dashboard so you can track your campaign. Third, you can speed up lead retrieval by alerts to designated sales people.
Besides trackable ROI, the technology makes them kinda fun.
– Bill
