All posts tagged campaign

Top trade show tips

By | November 23/11 By | October 18, 2010

Trade shows give you greater access and influence to buyers that is unique and difficult to get. Here are a few tips that will help!

Set measurable objectives
Ask why you are exhibiting. Quantify how many lead counts you are generating. You can also set goals for return on investment (generate $10 for every dollar spent on the trade show).

Pick good shows
Is this show a good fit for your products or services? Smaller shows may better if they are more focused than big ones.

Design effective exhibits
Your exhibit graphics need to say who you are, what you do and what is the benefit to your prospects.

Run a promotion
You can boost your lead counts by 33% with trade show promotions. Get information in exchange for the promotion.

Train your booth staff
Help your staff to engage, qualify, present, and close.

Follow up on your leads
Believe it or not 80% of leads that are generated are never followed up on according to the Center for Exhibition Industry Research. Have an action plan for follow up.

Measure your results
Measure your success so you can refine and improve your performance for future shows.

What has worked for you?
No comments
Tags: > > > > >

Trade shows: Are they worth the time and money?

By | November 23/11 By | October 18, 2010

Nova Creative is getting ready for the DTMA show in Dayton and we ran across these facts from The Center for Exhibition Industry Research (CEIR). Pretty strong stuff.

  • 88% of attendees have not been seen by a member of your company’s sales staff in the preceding 12 months
  • Seven out of ten attendees plan to buy one or more products
  • 76% asked for quotes and 26% signed purchase orders (average all shows)
  • 72% of show visitors say the show influenced their buying decision
  • 87% of attendees will share some of the information obtained at an exhibition
  • 64% of attendees tell at least 6 other people about the event
  • 58% attend only the show in which you are exhibiting
  • 40% are first-time attendees
  • It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls

Do you have a good trade show story? If so send it my way.
No comments
Tags: > > > > >

PURL Marketing: Why It Works

By | November 23/11 By | January 29, 2010

Personalized URL marketing or PURL marketing is the way to go for direct mail and promotions. We have more and more clients that are seeing big benefits. First, there are great opportunities for personalization. This alone boosts your response rate. Second, no more dropping a campaign and waiting for results. Nova gives you access to your very own nifty dashboard so you can track your campaign. Third, you can speed up lead retrieval by alerts to designated sales people.

Besides trackable ROI, the technology makes them kinda fun.

Bill small2 – Bill

Bookmark and Share
2 Comments
Tags: > > >