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		<title>Top trade show tips</title>
		<link>http://www.novacreative.com/blog/2010/10/top-trade-show-tips/</link>
		<comments>http://www.novacreative.com/blog/2010/10/top-trade-show-tips/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 21:42:32 +0000</pubDate>
		<dc:creator>Bill Rieger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Dayton]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nova Creative]]></category>
		<category><![CDATA[Ohio]]></category>
		<category><![CDATA[trade show]]></category>

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		<description><![CDATA[Trade shows give you greater access and influence to buyers that is unique and difficult to get. Here are a few tips that will help! Set measurable objectives Ask why you are exhibiting. Quantify how many lead counts you are generating. You can also set goals for return on investment (generate $10 for every dollar ...]]></description>
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		<title>Trade shows: Are they worth the time and money?</title>
		<link>http://www.novacreative.com/blog/2010/10/trade-shows-are-they-worth-the-time-and-money/</link>
		<comments>http://www.novacreative.com/blog/2010/10/trade-shows-are-they-worth-the-time-and-money/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 21:39:59 +0000</pubDate>
		<dc:creator>Bill Rieger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Dayton]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nova Creative]]></category>
		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://www.novacreative.com/blog/?p=660</guid>
		<description><![CDATA[Nova Creative is getting ready for the DTMA show in Dayton and we ran across these facts from The Center for Exhibition Industry Research (CEIR). Pretty strong stuff. 88% of attendees have not been seen by a member of your company’s sales staff in the preceding 12 months Seven out of ten attendees plan to ...]]></description>
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		<title>PURL Marketing: Why It Works</title>
		<link>http://www.novacreative.com/blog/2010/01/purls-why-you-need-to-use-them/</link>
		<comments>http://www.novacreative.com/blog/2010/01/purls-why-you-need-to-use-them/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 00:58:45 +0000</pubDate>
		<dc:creator>Bill Rieger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Dayton]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.novacreative.com/blog/2010/01/29/purls-why-you-need-to-use-them/</guid>
		<description><![CDATA[Personalized URL marketing or PURL marketing is the way to go for direct mail and promotions. We have more and more clients that are seeing big benefits. First, there are great opportunities for personalization. This alone boosts your response rate. Second, no more dropping a campaign and waiting for results. Nova gives you access to ...]]></description>
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