August 2nd, 2010
So, let’s say your marketing efforts have worked. You have generated a ton of prospects. You are a superstar and are admired by your peers within your organization. Now what? Prospects are all at different stages in the buying process and need to be handled differently. If a prospect is ready to buy, you may want to contact them regularly…maybe once a week. If another prospect is interested but not ready, sending helpful information or an article each month will keep you on their radar screen. You also may want to send them an invitation to an event or to a helpful link on your site. Check out this article that spells it all out. I think it is excellent.
– Bill
June 21st, 2010
Good news! We have a recent addition to our team that we are pretty excited about. Chuck Bertini has joined us as an Account Executive responsible for new business development. He brings extensive and diverse strategic marketing experience to Nova including B2B, B2C, retail, franchising and incentive marketing services. Bertini has worked locally for E.F.MacDonald/Carlson Marketing Group, DAY International, Moto Photo, Incorporated and Excellence In Motivation. Nova will leverage Chuck’s expertise to extend their comprehensive marketing solutions to clients enabling them to impact all critical customer contact points in the marketing process.
Chuck also serves as a Trustee and President of The Huesman Heart Foundation, a local organization focused on educating children about good heart health.
Do you know Chuck? If so, post congratulations or greetings in this blog!
– Bill
Tags:
B2B,
Carlson Marketing Group,
Chuck Bertini,
DAY International,
Dayton,
E.F.MacDonald,
Excellence In Motivation,
franchising,
incentive marketing,
marketing,
Moto Photo,
Nova Creative,
retail May 26th, 2010
Mr. Jobs is the master of doing memorable presentations. The link below is from Carmine Gallo, Businessweek.com, check it out! The Presentation Secrets of Steve Jobs
– Bill
May 25th, 2010
The feedback is always strong when we do environmental graphics installations. Here are five reasons our clients like them:
- Branding: Simply a very strong, integrated way to brand any space with your logo, colors and key messages.
- Quality: The integrated look and custom design for digital wall covering screams quality.
- Value: Lasts longer than conventional promotions and is always on. Because the graphics use your walls, digital wall covering costs less than standard displays.
- Unexpected: The scale and the applications of digital wall paper are not common and get attention.
- Memorable: Environmental graphics make an impression.
Got a dead lobby or showroom? Environmental graphics will give your space the kick it needs.
– Bill
May 5th, 2010
I have never worn high heels…honest! This Saturday 2pm at The Green in Dayton I will be sporting some cute pumps.
My neighbor Marty convinced me to enter “Hunks in Heels”, a relay race with a bunch of guys wearing women’s high heels. Clothes that Work is putting this all together to raise money to help women and men with proper work clothes and coaching to secure jobs!!
Great photo opportunities are guaranteed.
– Bill
April 19th, 2010
I went to an AMA meeting at Carillon Park last week. The topic was “The Future Role of Marketing in the Organization”. While we were surrounded by the sounds of change at Carillon around us (hammers, saws, lights flickering, etc…), we were also discussing the changes happening in marketing! Two things that struck me, one was the concept of convergence. Integrating traditional forms of marketing (direct mail, brochures, radio, TV) with newer forms (social media, Web site, inbound marketing, landing pages, PURLS, SEO, email). the mix and what channels you use depends on your target markets!
– Bill
Tags:
brochures,
Dayton,
direct mail,
email,
inbound marketing,
landing pages,
Nova Creative,
PURLs,
radio,
SEO,
Social Media,
TV,
Web site February 9th, 2010
We are being overwhelmed with marketing messages every day.
Online it’s a battle for top of mind recognition. There is an explosion of brands and we have to make split second decisions to get through search results. Getting placement helps but if your logo and your site look cheap…your value drops and so do your prospects. Also
A STRONG logo is one of the best values in your marketing mix. It’s an instant way to remind your customers and prospects who you are. Also, as you bust your butt making your business succeed, your brand and your logo will be worth more $$$.
– Bill
