All posts tagged Dayton

The Presentation Secrets of Steve Jobs

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Mr. Jobs is the master of doing memorable presentations. The link below is from Carmine Gallo, Businessweek.com, check it out! The Presentation Secrets of Steve Jobs

Bill small2 – Bill


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The Fastest Way to Increase Your Google Ranking

how-to-poseThis article was forwarded to me recently and I thought it was pretty good! Businesses in Dayton Ohio and pretty much anywhere or any size will benefit. Go to: The Fastest Way to Increase Your Google Ranking | Social Media Examiner.
Bill small2 – Bill

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Top 5 Reasons Environmental Graphics Rock

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The feedback is always strong when we do environmental graphics installations. Here are five reasons our clients like them:

  1. Branding: Simply a very strong, integrated way to brand any space with your logo, colors and key messages.
  2. Quality: The integrated look and custom design for digital wall covering screams quality.
  3. Value: Lasts longer than conventional promotions and is always on. Because the graphics use your walls, digital wall covering costs less than standard displays.
  4. Unexpected: The scale and the applications of digital wall paper are not common and get attention.
  5. Memorable: Environmental graphics make an impression.

Got a dead lobby or showroom? Environmental graphics will give your space the kick it needs.
Bill small2 – Bill

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QR Codes

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QR Codes were invented in America but applications were slow to catch on here and are much more advanced in Europe. Now, look for the wave of applications to come hard and fast to the US.

Be prepared to find these little buggers everywhere (t-shirts, ads, brochures, banners, at sporting events, Facebook pages). QR codes when scanned by a smart phone can take you directly to a special offer, a web page, a phone number, twitter page, Google maps location, text message, etc. Nova is developing a trade show application to direct attendees to a landing page promoting a new product! Generation of the codes is free (cool!). Work with your mar-com firm for creative applications.

I generated the QR code above to take you to a map location page for our office. Check it out!

Bill small2 – Bill

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Hunks In Heels

I have never worn high heels…honest! This Saturday 2pm at The Green in Dayton I will be sporting some cute pumps.

My neighbor Marty convinced me to enter “Hunks in Heels”, a relay race with a bunch of guys wearing women’s high heels. Clothes that Work is putting this all together to raise money to help women and men with proper work clothes and coaching to secure jobs!!

Great photo opportunities are guaranteed.

Bill small2 – Bill

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Dayton AMA

I went to an AMA meeting at Carillon Park last week. The topic was “The Future Role of Marketing in the Organization”. While we were surrounded by the sounds of change at Carillon around us (hammers, saws, lights flickering, etc…), we were also discussing the changes happening in marketing! Two things that struck me, one was the concept of convergence. Integrating traditional forms of marketing (direct mail, brochures, radio, TV) with newer forms (social media, Web site, inbound marketing, landing pages, PURLS, SEO, email). the mix and what channels you use depends on your target markets!

Bill small2 – Bill

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PURL Marketing: Why It Works

Personalized URL marketing or PURL marketing is the way to go for direct mail and promotions. We have more and more clients that are seeing big benefits. First, there are great opportunities for personalization. This alone boosts your response rate. Second, no more dropping a campaign and waiting for results. Nova gives you access to your very own nifty dashboard so you can track your campaign. Third, you can speed up lead retrieval by alerts to designated sales people.

Besides trackable ROI, the technology makes them kinda fun.

Bill small2 – Bill

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Social Media: $8 Million for Haiti…and Growing

The Red Cross reports that $10 donations from cellphone texting to help with relief efforts in Haiti has hit the 8 million dollar mark as of 1/15/10 and it is growing. The power to help has never been easier. This is a milestone in fundraising for the amount and the speed in which the money was donated. The campaign was spread through various means, including popular social networks like Twitter and Facebook. I am sure fundraisers in Dayton have taken notice. Will we need still need ushers at church on Sunday to make the collection or will we text in our “gifts”? Look for more and more uses for your phone soon.

Bill small2 – Bill