All posts tagged Digital Marketing

Smart Phone Revolution

By | November 23/11 By | April 20, 2011

I just read that the mobile phone market reached 1.6 billion units in 2010, and will increase further to 1.8 billion units this year – there are less than seven billion humans on Mother Earth, so that’s more than one new mobile phone for one in four people. The growth is being driven by continuously growing emerging markets and the trend to upgrading to smart phones.

What is interesting for marketers is the growing trend for higher spec mobiles, with greater display areas, higher resolution and an array of other embedded technology. Our customers are demanding, and we are developing, more and more applications for the phone. From QR codes and tags to optimized mobile sites, we love the shift.
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QR Codes

By | November 23/11 By | May 6, 2010

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QR Codes were invented in America but applications were slow to catch on here and are much more advanced in Europe. Now, look for the wave of applications to come hard and fast to the US.

Be prepared to find these little buggers everywhere (t-shirts, ads, brochures, banners, at sporting events, Facebook pages). QR codes when scanned by a smart phone can take you directly to a special offer, a web page, a phone number, twitter page, Google maps location, text message, etc. Nova is developing a trade show application to direct attendees to a landing page promoting a new product! Generation of the codes is free (cool!). Work with your mar-com firm for creative applications.

I generated the QR code above to take you to a map location page for our office. Check it out!

Bill small2 – Bill

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The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs : MarketingProfs

By | November 23/11 By | January 5, 2010

1. What do we do with Social Media? Last year was clearly a year that marketers began to pay attention to Social Media in a big way, and began to explore in earnest what Twitter, Facebook, and the like can do for brands and business. In other words, social media has evolved from the passionate early adopters to the mainstream marketing agenda of the CMO. Many of the content categories covered here are clearly dominated by social media, both from a strategic angle Jason Baer’s “Putting the Why Before the How” was the top seminar of 2009 as well as tactical how to use Facebook was a theme across many content categories.

2. How can we do more with less? 2009 was the year of the Great Recession. So it’s no surprise that marketers were also looking for ways to maximize their budgets. Jonathan Kranz’s two-part story on 10 high-impact, low-budget marketing ideas was a clear winner last year, and one of the most-read Get to the Po!nt quick-read newsletters was on that topic. Of course, looking to do more with less also made marketers curious about what free social media tools were capable of. See No. 1, above.

3. Two words: Digital marketing. Online was a key driver of marketing in 2009, at least for our readers. Even in a newly social world where Twitter and Facebook are the brightest and newest toys, things like email, landing pages, and website conversion remain the backbone of digital marketing. It’ll be interesting, in 2010, to see increasing convergence of social tools with the rest of the digital toolkit.

via The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs : MarketingProfs.

Bill small2 – Bill
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