This article was forwarded to me recently and I thought it was pretty good! Businesses in Dayton Ohio and pretty much anywhere or any size will benefit. Go to: The Fastest Way to Increase Your Google Ranking | Social Media Examiner.
– Bill
All posts tagged marketing
The feedback is always strong when we do environmental graphics installations. Here are five reasons our clients like them:
- Branding: Simply a very strong, integrated way to brand any space with your logo, colors and key messages.
- Quality: The integrated look and custom design for digital wall covering screams quality.
- Value: Lasts longer than conventional promotions and is always on. Because the graphics use your walls, digital wall covering costs less than standard displays.
- Unexpected: The scale and the applications of digital wall paper are not common and get attention.
- Memorable: Environmental graphics make an impression.
Got a dead lobby or showroom? Environmental graphics will give your space the kick it needs.
– Bill
QR Codes were invented in America but applications were slow to catch on here and are much more advanced in Europe. Now, look for the wave of applications to come hard and fast to the US.
Be prepared to find these little buggers everywhere (t-shirts, ads, brochures, banners, at sporting events, Facebook pages). QR codes when scanned by a smart phone can take you directly to a special offer, a web page, a phone number, twitter page, Google maps location, text message, etc. Nova is developing a trade show application to direct attendees to a landing page promoting a new product! Generation of the codes is free (cool!). Work with your mar-com firm for creative applications.
I generated the QR code above to take you to a map location page for our office. Check it out!
– Bill
Marketing need polish? Here are a few tips that will blast away the dust bunnies and generate leads and get clean results.
1. It’s All About Them
Ask your target markets for their wants and needs. Their concerns are the fuel for your marketing efforts and future solutions.
2. Scrub-A-Dub-Dub
Get all of your marketing materials and promotions together and give them a good scrubbing! From your business cards to your Web site, make sure all are focused on customers needs first, not just describing your products and services.
3. Load up on the Right Blend
Where do your prospects get the information they need? Load up online with Inbound, value driven marketing on your Web site and connect your clients and prospects to your content through social networks. Integrate and follow up with conventional print collateral to secure the order.
4. Murky Must Go
Wimpy or weak graphics, identity and marketing materials will get ignored or trashed. Messaging has to stand out, focused, helpful and with a great call to action.
5. Shining Stars
Personalized offers and messaging with email, variable printing and pURLs (personalized URLs) have been proven stars. The closer you get to 1:1 marketing, the higher your success rate.
– Bill
We are being overwhelmed with marketing messages every day.
Online it’s a battle for top of mind recognition. There is an explosion of brands and we have to make split second decisions to get through search results. Getting placement helps but if your logo and your site look cheap…your value drops and so do your prospects. Also
A STRONG logo is one of the best values in your marketing mix. It’s an instant way to remind your customers and prospects who you are. Also, as you bust your butt making your business succeed, your brand and your logo will be worth more $$$.
– Bill
We just found out that Nova Creative has won awards for all nine of our entries in the upcoming Greater Dayton Advertising Association’s Hermes Awards. The winners were in the TV, Interactive Media, Environmental Graphics, and logo categories. Will one of the awards be a coveted “HEAD”? Only the Secret Order of the Hermes knows for sure…
The event takes place 2/20/10 at a undisclosed location (a mystery to be yet untangled). Congrats in advance to the fantastic clients we work with!!
– Bill
The Red Cross reports that $10 donations from cellphone texting to help with relief efforts in Haiti has hit the 8 million dollar mark as of 1/15/10 and it is growing. The power to help has never been easier. This is a milestone in fundraising for the amount and the speed in which the money was donated. The campaign was spread through various means, including popular social networks like Twitter and Facebook. I am sure fundraisers in Dayton have taken notice. Will we need still need ushers at church on Sunday to make the collection or will we text in our “gifts”? Look for more and more uses for your phone soon.
– Bill
1. What do we do with Social Media? Last year was clearly a year that marketers began to pay attention to Social Media in a big way, and began to explore in earnest what Twitter, Facebook, and the like can do for brands and business. In other words, social media has evolved from the passionate early adopters to the mainstream marketing agenda of the CMO. Many of the content categories covered here are clearly dominated by social media, both from a strategic angle Jason Baer’s “Putting the Why Before the How” was the top seminar of 2009 as well as tactical how to use Facebook was a theme across many content categories.
2. How can we do more with less? 2009 was the year of the Great Recession. So it’s no surprise that marketers were also looking for ways to maximize their budgets. Jonathan Kranz’s two-part story on 10 high-impact, low-budget marketing ideas was a clear winner last year, and one of the most-read Get to the Po!nt quick-read newsletters was on that topic. Of course, looking to do more with less also made marketers curious about what free social media tools were capable of. See No. 1, above.
3. Two words: Digital marketing. Online was a key driver of marketing in 2009, at least for our readers. Even in a newly social world where Twitter and Facebook are the brightest and newest toys, things like email, landing pages, and website conversion remain the backbone of digital marketing. It’ll be interesting, in 2010, to see increasing convergence of social tools with the rest of the digital toolkit.
via The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs : MarketingProfs.
– Bill
I just received a looong broken up link in a personal email to register for an event. Needless to say it did not work and I did not have the time to piece it back together. Using long URL links in personal email is so old school (in a bad way). Short URLs are kind of required in tweets. Basically shortened URLs using free online services shows you respect your client’s and prospects time…and email windows. I use bit.ly on a regular basis. You can also use tinyURL.
Here is an example:
Original: http://www.livecrunch.com/2009/02/25/top-10-tiny-short-url-service-generators/
Shortened: http://bit.ly/259hN5
Sooo much nicer!
Links in formatted email is a whole different ballgame. More on that later…
– Bill
Augmented reality puts 3-D objects literally in the palm of your hand. It has a ton of marketing potential and is about to break loose compliments of James Cameron and his AVATAR movie. Coke Zero has a cool promotion, and the AVATAR toys feature augmented reality figures from the movie. Wired, Esquire, and General Electric have also done interesting examples. Check out the links to see for yourself, pretty cool!
home security: I enjoyed your blog. It’s easy to read, the content is good, and you’r...
Ellyanna: Oh yeah, fualbous stuff there you!...
Jailene: If time is money you've made me a waetlhier woman....
Nona: We've airrved at the end of the line and I have what I need!...
Carlee: That's a smart way of thiknnig about it....
