Marketing need polish? Here are a few tips that will blast away the dust bunnies and generate leads and get clean results.

1. It’s All About Them
Ask your target markets for their wants and needs. Their concerns are the fuel for your marketing efforts and future solutions.

2. Scrub-A-Dub-Dub
Get all of your marketing materials and promotions together and give them a good scrubbing! From your business cards to your Web site, make sure all are focused on customers needs first, not just describing your products and services.

3. Load up on the Right Blend
Where do your prospects get the information they need? Load up online with Inbound, value driven marketing on your Web site and connect your clients and prospects to your content through social networks. Integrate and follow up with conventional print collateral to secure the order.

4. Murky Must Go
Wimpy or weak graphics, identity and marketing materials will get ignored or trashed. Messaging has to stand out, focused, helpful and with a great call to action.

5. Shining Stars
Personalized offers and messaging with email, variable printing and pURLs (personalized URLs) have been proven stars. The closer you get to 1:1 marketing, the higher your success rate.

– Bill