I saw this classic video over the weekend of Steve Jobs (in shorts!) steering Apple back on the path to greatness. Knowing the CORE of who you and who your customers are is key. Even though this was produced 14 years ago in 1997, his message is applicable today in our world of rapid change. Do you agree?
All posts tagged Nova Creative
I just read that the mobile phone market reached 1.6 billion units in 2010, and will increase further to 1.8 billion units this year – there are less than seven billion humans on Mother Earth, so that’s more than one new mobile phone for one in four people. The growth is being driven by continuously growing emerging markets and the trend to upgrading to smart phones.
What is interesting for marketers is the growing trend for higher spec mobiles, with greater display areas, higher resolution and an array of other embedded technology. Our customers are demanding, and we are developing, more and more applications for the phone. From QR codes and tags to optimized mobile sites, we love the shift.
Nova is searching for a proven web developer/programmer. Must have a minimum 2-3 years professional experience and be proficient in Mac and Windows, Dreamweaver, Flash, HTML, XHTML, CSS, PHP, JavaScript, database integration and e-commerce solutions. Must also be proficient with a CMS such as Joomla. Experience with mobile application development, .Net ASP, and ColdFusion a plus. Candidates must be motivated to learn and apply new technologies. We offer a challenging, fun and rewarding opportunity.
Requirements:
- Proficient in Object Oriented PHP 5.x (3+ years)
- MYSQL (3+ years)
- Experience with LAMP technologies (Linux/ Apache/ MySQL/ PHP)
- JavaScript, CSS, DHTML, AJAX
- Capable of hand coding HTML
- Ability to work from command line in Unix/Linux environment
- Genuine interest in programming, as well as problem solving
Additional skills:
- Experience with Visual C++, MSSQL,
- Python, Perl, Unix shell scripting
- Practical usage of Joomla or other content management systems
- Familiarity (some prior experience) with C++ or Java
Bonus skill:
- Top Level Graduate from CGNU
To apply please email: dwayne@novacreative.com
Trade shows give you greater access and influence to buyers that is unique and difficult to get. Here are a few tips that will help!
Set measurable objectives
Ask why you are exhibiting. Quantify how many lead counts you are generating. You can also set goals for return on investment (generate $10 for every dollar spent on the trade show).
Pick good shows
Is this show a good fit for your products or services? Smaller shows may better if they are more focused than big ones.
Design effective exhibits
Your exhibit graphics need to say who you are, what you do and what is the benefit to your prospects.
Run a promotion
You can boost your lead counts by 33% with trade show promotions. Get information in exchange for the promotion.
Train your booth staff
Help your staff to engage, qualify, present, and close.
Follow up on your leads
Believe it or not 80% of leads that are generated are never followed up on according to the Center for Exhibition Industry Research. Have an action plan for follow up.
Measure your results
Measure your success so you can refine and improve your performance for future shows.
What has worked for you?
Nova Creative is getting ready for the DTMA show in Dayton and we ran across these facts from The Center for Exhibition Industry Research (CEIR). Pretty strong stuff.
- 88% of attendees have not been seen by a member of your company’s sales staff in the preceding 12 months
- Seven out of ten attendees plan to buy one or more products
- 76% asked for quotes and 26% signed purchase orders (average all shows)
- 72% of show visitors say the show influenced their buying decision
- 87% of attendees will share some of the information obtained at an exhibition
- 64% of attendees tell at least 6 other people about the event
- 58% attend only the show in which you are exhibiting
- 40% are first-time attendees
- It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls
Do you have a good trade show story? If so send it my way.
So, let’s say your marketing efforts have worked. You have generated a ton of prospects. You are a superstar and are admired by your peers within your organization. Now what? Prospects are all at different stages in the buying process and need to be handled differently. If a prospect is ready to buy, you may want to contact them regularly…maybe once a week. If another prospect is interested but not ready, sending helpful information or an article each month will keep you on their radar screen. You also may want to send them an invitation to an event or to a helpful link on your site. Check out this article that spells it all out. I think it is excellent.
– Bill
Mr. Jobs is the master of doing memorable presentations. The link below is from Carmine Gallo, Businessweek.com, check it out! The Presentation Secrets of Steve Jobs
This article was forwarded to me recently and I thought it was pretty good! Businesses in Dayton Ohio and pretty much anywhere or any size will benefit. Go to: The Fastest Way to Increase Your Google Ranking | Social Media Examiner.
– Bill
The feedback is always strong when we do environmental graphics installations. Here are five reasons our clients like them:
- Branding: Simply a very strong, integrated way to brand any space with your logo, colors and key messages.
- Quality: The integrated look and custom design for digital wall covering screams quality.
- Value: Lasts longer than conventional promotions and is always on. Because the graphics use your walls, digital wall covering costs less than standard displays.
- Unexpected: The scale and the applications of digital wall paper are not common and get attention.
- Memorable: Environmental graphics make an impression.
Got a dead lobby or showroom? Environmental graphics will give your space the kick it needs.
– Bill
QR Codes were invented in America but applications were slow to catch on here and are much more advanced in Europe. Now, look for the wave of applications to come hard and fast to the US.
Be prepared to find these little buggers everywhere (t-shirts, ads, brochures, banners, at sporting events, Facebook pages). QR codes when scanned by a smart phone can take you directly to a special offer, a web page, a phone number, twitter page, Google maps location, text message, etc. Nova is developing a trade show application to direct attendees to a landing page promoting a new product! Generation of the codes is free (cool!). Work with your mar-com firm for creative applications.
I generated the QR code above to take you to a map location page for our office. Check it out!
– Bill
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