All posts tagged Nova Creative

Dayton AMA

By | November 23/11 By | April 19, 2010

I went to an AMA meeting at Carillon Park last week. The topic was “The Future Role of Marketing in the Organization”. While we were surrounded by the sounds of change at Carillon around us (hammers, saws, lights flickering, etc…), we were also discussing the changes happening in marketing! Two things that struck me, one was the concept of convergence. Integrating traditional forms of marketing (direct mail, brochures, radio, TV) with newer forms (social media, Web site, inbound marketing, landing pages, PURLS, SEO, email). the mix and what channels you use depends on your target markets!

Bill small2 – Bill

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Five Tips to Clean Up Your Marketing

By | November 23/11 By | April 5, 2010

Marketing need polish? Here are a few tips that will blast away the dust bunnies and generate leads and get clean results.

1. It’s All About Them
Ask your target markets for their wants and needs. Their concerns are the fuel for your marketing efforts and future solutions.

2. Scrub-A-Dub-Dub
Get all of your marketing materials and promotions together and give them a good scrubbing! From your business cards to your Web site, make sure all are focused on customers needs first, not just describing your products and services.

3. Load up on the Right Blend
Where do your prospects get the information they need? Load up online with Inbound, value driven marketing on your Web site and connect your clients and prospects to your content through social networks. Integrate and follow up with conventional print collateral to secure the order.

4. Murky Must Go
Wimpy or weak graphics, identity and marketing materials will get ignored or trashed. Messaging has to stand out, focused, helpful and with a great call to action.

5. Shining Stars
Personalized offers and messaging with email, variable printing and pURLs (personalized URLs) have been proven stars. The closer you get to 1:1 marketing, the higher your success rate.

Bill small2 – Bill

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Social Media: $8 Million for Haiti…and Growing

By | November 23/11 By | January 18, 2010

The Red Cross reports that $10 donations from cellphone texting to help with relief efforts in Haiti has hit the 8 million dollar mark as of 1/15/10 and it is growing. The power to help has never been easier. This is a milestone in fundraising for the amount and the speed in which the money was donated. The campaign was spread through various means, including popular social networks like Twitter and Facebook. I am sure fundraisers in Dayton have taken notice. Will we need still need ushers at church on Sunday to make the collection or will we text in our “gifts”? Look for more and more uses for your phone soon.

Bill small2 – Bill
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The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs : MarketingProfs

By | November 23/11 By | January 5, 2010

1. What do we do with Social Media? Last year was clearly a year that marketers began to pay attention to Social Media in a big way, and began to explore in earnest what Twitter, Facebook, and the like can do for brands and business. In other words, social media has evolved from the passionate early adopters to the mainstream marketing agenda of the CMO. Many of the content categories covered here are clearly dominated by social media, both from a strategic angle Jason Baer’s “Putting the Why Before the How” was the top seminar of 2009 as well as tactical how to use Facebook was a theme across many content categories.

2. How can we do more with less? 2009 was the year of the Great Recession. So it’s no surprise that marketers were also looking for ways to maximize their budgets. Jonathan Kranz’s two-part story on 10 high-impact, low-budget marketing ideas was a clear winner last year, and one of the most-read Get to the Po!nt quick-read newsletters was on that topic. Of course, looking to do more with less also made marketers curious about what free social media tools were capable of. See No. 1, above.

3. Two words: Digital marketing. Online was a key driver of marketing in 2009, at least for our readers. Even in a newly social world where Twitter and Facebook are the brightest and newest toys, things like email, landing pages, and website conversion remain the backbone of digital marketing. It’ll be interesting, in 2010, to see increasing convergence of social tools with the rest of the digital toolkit.

via The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs : MarketingProfs.

Bill small2 – Bill
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URLs: Smaller is Better

By | November 23/11 By | January 4, 2010

I just received a looong broken up link in a personal email to register for an event. Needless to say it did not work and I did not have the time to piece it back together. Using long URL links in personal email is so old school (in a bad way). Short URLs are kind of required in tweets. Basically shortened URLs using free online services shows you respect your client’s and prospects time…and email windows. I use bit.ly on a regular basis. You can also use tinyURL.

Here is an example:

Original: http://www.livecrunch.com/2009/02/25/top-10-tiny-short-url-service-generators/

Shortened: http://bit.ly/259hN5

Sooo much nicer!

Links in formatted email is a whole different ballgame. More on that later…

Bill small2 – Bill

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