Trade shows give you greater access and influence to buyers that is unique and difficult to get. Here are a few tips that will help!
Set measurable objectives
Ask why you are exhibiting. Quantify how many lead counts you are generating. You can also set goals for return on investment (generate $10 for every dollar spent on the trade show).
Pick good shows
Is this show a good fit for your products or services? Smaller shows may better if they are more focused than big ones.
Design effective exhibits
Your exhibit graphics need to say who you are, what you do and what is the benefit to your prospects.
Run a promotion
You can boost your lead counts by 33% with trade show promotions. Get information in exchange for the promotion.
Train your booth staff
Help your staff to engage, qualify, present, and close.
Follow up on your leads
Believe it or not 80% of leads that are generated are never followed up on according to the Center for Exhibition Industry Research. Have an action plan for follow up.
Measure your results
Measure your success so you can refine and improve your performance for future shows.
What has worked for you?
– Bill

– Bill



