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	<title>Blog &#187; PURLs</title>
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	<description>Nova Creative Group</description>
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		<title>Dayton AMA</title>
		<link>http://www.novacreative.com/blog/2010/04/dayton-ama/</link>
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		<pubDate>Mon, 19 Apr 2010 12:22:00 +0000</pubDate>
		<dc:creator>Bill Rieger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[Dayton]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Nova Creative]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Web site]]></category>

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		<description><![CDATA[I went to an AMA meeting at Carillon Park last week. The topic was &#8220;The Future Role of Marketing in the Organization&#8221;. While we were surrounded by the sounds of change at Carillon around us (hammers, saws, lights flickering, etc&#8230;), we were also discussing the changes happening in marketing! Two things that struck me, one ...]]></description>
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		<title>Five Tips to Clean Up Your Marketing</title>
		<link>http://www.novacreative.com/blog/2010/04/five-clean-up-tips-for-your-marketing/</link>
		<comments>http://www.novacreative.com/blog/2010/04/five-clean-up-tips-for-your-marketing/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 02:08:37 +0000</pubDate>
		<dc:creator>Bill Rieger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dayton Ohio]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nova Creative]]></category>
		<category><![CDATA[PURLs]]></category>
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		<description><![CDATA[Marketing need polish? Here are a few tips that will blast away the dust bunnies and generate leads and get clean results. 1. It&#8217;s All About Them Ask your target markets for their wants and needs. Their concerns are the fuel for your marketing efforts and future solutions. 2. Scrub-A-Dub-Dub Get all of your marketing ...]]></description>
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		<title>PURL Marketing: Why It Works</title>
		<link>http://www.novacreative.com/blog/2010/01/purls-why-you-need-to-use-them/</link>
		<comments>http://www.novacreative.com/blog/2010/01/purls-why-you-need-to-use-them/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 00:58:45 +0000</pubDate>
		<dc:creator>Bill Rieger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Dayton]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[ROI]]></category>

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		<description><![CDATA[Personalized URL marketing or PURL marketing is the way to go for direct mail and promotions. We have more and more clients that are seeing big benefits. First, there are great opportunities for personalization. This alone boosts your response rate. Second, no more dropping a campaign and waiting for results. Nova gives you access to ...]]></description>
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