If you’re a fan of live music, this weekend you don’t need to look any further than your own backyard for a good time. The Over the Rhine section of Cincinnati is hosting the 10th Anniversary of MidPoint Music Festival, a 3-day indie rock event that draws both local and national acts. Hopes are high for a big crowd at this year’s blowout. From 2008 to 2010, attendance swelled from 13,500 to 20,000 and the fest maintains 4,500 Facebook fans and 1,500 Twitter followers. The MPMF.com web site received 361,000 page views Feb. 1-Oct. 1, 2010, an increase of 37 percent over the same period the year before. The site had 169,000 page views in September 2010 alone. 
Read more
All posts tagged QR Code
I just read that the mobile phone market reached 1.6 billion units in 2010, and will increase further to 1.8 billion units this year – there are less than seven billion humans on Mother Earth, so that’s more than one new mobile phone for one in four people. The growth is being driven by continuously growing emerging markets and the trend to upgrading to smart phones.
What is interesting for marketers is the growing trend for higher spec mobiles, with greater display areas, higher resolution and an array of other embedded technology. Our customers are demanding, and we are developing, more and more applications for the phone. From QR codes and tags to optimized mobile sites, we love the shift.
QR Codes were invented in America but applications were slow to catch on here and are much more advanced in Europe. Now, look for the wave of applications to come hard and fast to the US.
Be prepared to find these little buggers everywhere (t-shirts, ads, brochures, banners, at sporting events, Facebook pages). QR codes when scanned by a smart phone can take you directly to a special offer, a web page, a phone number, twitter page, Google maps location, text message, etc. Nova is developing a trade show application to direct attendees to a landing page promoting a new product! Generation of the codes is free (cool!). Work with your mar-com firm for creative applications.
I generated the QR code above to take you to a map location page for our office. Check it out!
– Bill
home security: I enjoyed your blog. It’s easy to read, the content is good, and you’r...
Ellyanna: Oh yeah, fualbous stuff there you!...
Jailene: If time is money you've made me a waetlhier woman....
Nona: We've airrved at the end of the line and I have what I need!...
Carlee: That's a smart way of thiknnig about it....
