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	<description>Nova Creative Group</description>
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		<title>PURL Marketing: Why It Works</title>
		<link>http://www.novacreative.com/blog/2010/01/purls-why-you-need-to-use-them/</link>
		<comments>http://www.novacreative.com/blog/2010/01/purls-why-you-need-to-use-them/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 00:58:45 +0000</pubDate>
		<dc:creator>Bill Rieger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Dayton]]></category>
		<category><![CDATA[PURLs]]></category>
		<category><![CDATA[ROI]]></category>

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		<description><![CDATA[Personalized URL marketing or PURL marketing is the way to go for direct mail and promotions. We have more and more clients that are seeing big benefits. First, there are great opportunities for personalization. This alone boosts your response rate. Second, no more dropping a campaign and waiting for results. Nova gives you access to ...]]></description>
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