I went to an AMA meeting at Carillon Park last week. The topic was “The Future Role of Marketing in the Organization”. While we were surrounded by the sounds of change at Carillon around us (hammers, saws, lights flickering, etc…), we were also discussing the changes happening in marketing! Two things that struck me, one was the concept of convergence. Integrating traditional forms of marketing (direct mail, brochures, radio, TV) with newer forms (social media, Web site, inbound marketing, landing pages, PURLS, SEO, email). the mix and what channels you use depends on your target markets!

– Bill