All posts tagged Twitter

How to tell a story?

By | November 23/11 By | November 4, 2011

Earlier this week, Twitter launched a new website called Twitter Stories that’s an interesting take on what could otherwise be a bland case studies/testimonials page.

The company is curating stories from its userbase that tell how the service has positively affected their lives – in both text and video format.  Tweeters can submit their own stories by using the hashtag #TwitterStories or @replying @TwitterStories, an account from which the company is actively responding.  Twitter says they’ll be updating the stories on the website monthly.  The current selection includes tales of organ donation, book store salvation, and fashion promotion.

For all the awe it inspires, the whole site is really a very simple answer to a question all businesses should be able to answer about themselves: “What makes our story special?”  Check out the video below to see how one man helped his parents’ bookstore from going under by using his Twitter account.  How would you tell your company’s story?
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QR Codes

By | November 23/11 By | May 6, 2010

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QR Codes were invented in America but applications were slow to catch on here and are much more advanced in Europe. Now, look for the wave of applications to come hard and fast to the US.

Be prepared to find these little buggers everywhere (t-shirts, ads, brochures, banners, at sporting events, Facebook pages). QR codes when scanned by a smart phone can take you directly to a special offer, a web page, a phone number, twitter page, Google maps location, text message, etc. Nova is developing a trade show application to direct attendees to a landing page promoting a new product! Generation of the codes is free (cool!). Work with your mar-com firm for creative applications.

I generated the QR code above to take you to a map location page for our office. Check it out!

Bill small2 – Bill

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Social Media: $8 Million for Haiti…and Growing

By | November 23/11 By | January 18, 2010

The Red Cross reports that $10 donations from cellphone texting to help with relief efforts in Haiti has hit the 8 million dollar mark as of 1/15/10 and it is growing. The power to help has never been easier. This is a milestone in fundraising for the amount and the speed in which the money was donated. The campaign was spread through various means, including popular social networks like Twitter and Facebook. I am sure fundraisers in Dayton have taken notice. Will we need still need ushers at church on Sunday to make the collection or will we text in our “gifts”? Look for more and more uses for your phone soon.

Bill small2 – Bill
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The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs : MarketingProfs

By | November 23/11 By | January 5, 2010

1. What do we do with Social Media? Last year was clearly a year that marketers began to pay attention to Social Media in a big way, and began to explore in earnest what Twitter, Facebook, and the like can do for brands and business. In other words, social media has evolved from the passionate early adopters to the mainstream marketing agenda of the CMO. Many of the content categories covered here are clearly dominated by social media, both from a strategic angle Jason Baer’s “Putting the Why Before the How” was the top seminar of 2009 as well as tactical how to use Facebook was a theme across many content categories.

2. How can we do more with less? 2009 was the year of the Great Recession. So it’s no surprise that marketers were also looking for ways to maximize their budgets. Jonathan Kranz’s two-part story on 10 high-impact, low-budget marketing ideas was a clear winner last year, and one of the most-read Get to the Po!nt quick-read newsletters was on that topic. Of course, looking to do more with less also made marketers curious about what free social media tools were capable of. See No. 1, above.

3. Two words: Digital marketing. Online was a key driver of marketing in 2009, at least for our readers. Even in a newly social world where Twitter and Facebook are the brightest and newest toys, things like email, landing pages, and website conversion remain the backbone of digital marketing. It’ll be interesting, in 2010, to see increasing convergence of social tools with the rest of the digital toolkit.

via The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs : MarketingProfs.

Bill small2 – Bill
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