I just received a looong broken up link in a personal email to register for an event. Needless to say it did not work and I did not have the time to piece it back together. Using long URL links in personal email is so old school (in a bad way). Short URLs are kind of required in tweets. Basically shortened URLs using free online services shows you respect your client’s and prospects time…and email windows. I use bit.ly on a regular basis. You can also use tinyURL.
Here is an example:
Original: http://www.livecrunch.com/2009/02/25/top-10-tiny-short-url-service-generators/
Shortened: http://bit.ly/259hN5
Sooo much nicer!
Links in formatted email is a whole different ballgame. More on that later…
– Bill




