Nucleus - Marketing and Design Newsletter
Make an Impression
How do you create a sense of place that reflects your values, your company culture, and your unique brand to employees and visitors alike?
Environmental graphics give you much more than an office facelift. It energizes employees and offers you a unique opportunity to promote your visual image and brand.
For example, when Cox Media Group decided to consolidate its newspaper, television and radio business units into a single location, the company filled hallways and common areas with wall coverings and photo displays. Nova also created a photo mosaic using over 20,000 images from the company's archive, as well as photos submitted by employees. The result? A huge boost to employee morale, and an image that is new every time someone looks at it.
And the Columbus VA Medical Center partnered with Nova to develop a cost-effective way to promote employee fitness: it filled its stairway landings with dramatic graphics and inspirational messaging urging workers to make healthier lifestyle choices. VA security has monitored a significant increase in stair usage.