Nucleus - Marketing and Design Newsletter

Integrating Marketing in 2012

It’s a new year and if your business is like ours, you’ve probably hit the ground running.  Budgets and sales goals are being worked toward, and everyone starts thinking “How am I going to get there?” Well, increasingly, there’s evidence to support the idea that integrating all your marketing messaging provides the most desirable results.


Imagine this: You’re introducing a new product, so you run your advertisements as usual – through print, radio, or television.  But instead of ending the marketing process there, your social media outlets become another source of information – a landing tab on your Facebook, a thread on your forum, a post on your corporate blog, and you can listen and respond to customer feedback as it's received.

When people see or hear your ads, they come to the website you’ve mentioned and are greeted with the information they’re looking for instead of getting the run-around in trying to find what they need to learn more or take the next step in the purchase process. 

Your website is not only mobile-friendly so that potential customers can access what they need even if they’re on the go, but it’s also search engine optimized for the key terms people would use if they were looking for the type of product you’re launching, and you’re running a search engine marketing campaign as well to grab the most relevant traffic.

You’ve thought ahead and have built-in ways to capture customer contact information so you’re able to reach them by email in the future.

You’ve pre-determined a way to group prospects by “hot” and “cold” leads, and you have automated follow-up processes to stay in front of them.

This is the era of marketing we’re entering this year, and we are excited for it!