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 Think about the word ‘survey.’ In an election year, it is nearly impossible to avoid one of its definitions – to conduct a statistical study of a sample population. A second meaning – to make a detailed map of a land parcel – works in concert with the first when applied to the business setting. After all, understanding how your prospects and customers perceive your company and what they value most in a product or service can help you make meaningful decisions as you map out your marketing strategy.
Four hints for super e-surveys
1. Hit their in-box mid-week. Your clients are most likely to respond to e-mails sent Tuesday through Thursday. E-mail that arrives on a Friday or a Monday is frequently put off for another day and then forgotten.
2. Be brief. Your respondents are busy. They understand that you value their opinions; show them that you also understand the value of their time. A survey that can be completed in less than ten minutes is good – less than five minutes is fantastic.
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3. Test your survey. Ask your employees
or a few select customers to take the test and provide feedback. You can gauge how long it takes to complete the survey and get feedback on any questions that need clarification.
4. Use a carrot. Give your customers
an incentive for responding to the survey. Discounts, gift certificates, or prize drawings
are good ways to show your appreciation to customers who take time from their busy schedules to respond.
 Discover tasty nuggets of marketing info and more at Chatter, the Nova blog.
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