Three smart reasons to maintain your marketing budget during economic downturns
1. Get more bang for your buck. Demand drives media pricing. As companies tighten their marketing budgets, print and broadcast media inventories increase. Companies that continue to spend money on advertising can take advantage of weak demand and bargain for premium placements
or an expanded presence – without increasing their advertising budget.
2. Position your company as a leader. Silence isn’t golden when
it comes to marketing. If your competition has cut back on advertising expenditures, fill the void. Your increased visibility will reflect strength and confidence expected from a
leader, reassuring your clients and impressing prospects.
3. Retain and grow your market share. According to one McGraw-Hill study, B-to-B companies that maintained or increased its marketing budget during the recession experienced a 275% growth in sales from 1980-1985; companies that decreased spending experienced only a 19% growth in sales over the same time period. Numerous studies of post-World War II economic downturns support similar findings. source
Bottom line? When you freeze your marketing budgets, you run the risk of getting the cold shoulder from customers and prospects.
Discover tasty nuggets of marketing info and more at Chatter, the Nova blog.
Here’s the scoop…
To celebrate National Ice Cream Month, we’re teaming up with the Centerville Cold Stone Creamery® to offer Chocolate Super Nova, a flavor explosion inspired by your June survey responses. Not in the Dayton area? Simply stop by your local Cold Stone Creamery and order French Vanilla Ice Cream® with chocolate chip, fudge and caramel Mix-ins.
Thanks to everyone who took the survey. We had a great time tasting the flavor possibilities. If your name was selected in our prize drawing, you will be receiving a gift card to Cold Stone Creamery, just in time to celebrate National Ice Cream Month.
Try a scoop of Chocolate Super Nova – we think it’s out of this world!
Nova is more than just a pretty face. We have the grit and know-how to produce outstanding marketing results for your business. This list just scratches the surface:
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Product/Service Branding
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Marketing Literature including Brochures, Newsletters,Bulletins
Discover tasty nuggets of marketing info and more at 
