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Multimedia for Your Business
February 2008  

Show, don't tell
If a picture is worth a thousand words, movement may be worth a million. That’s why adding multimedia like video or flash to your website or presentation can be a dramatic addition to an otherwise static message.

Flash is a multimedia authoring and playback system from Adobe. Responsible for much of the animations, advertisements and video components found on today's web sites, the Flash Player is a free client application that works with popular web browsers.

Video, of course, is just that: a mini-movie appearing on a computer screen near you. Together, they provide eye-catching excitement that often can tell your story better than simple text.

Highlight that special event



Multimedia is at its best when you need to showcase a promotion or event. Why? Because it’s so simple; what you see is what you get. It can even be downright entertaining. And, it can bring clarity to complicated procedures – like showing a process or training. To see the example shown above: Miller-Valentine Extreme Office Makeover

Flaunt it
Have a new product or service you want to show off? Or maybe you’ve just renovated your work environment. With flash or video, it’s another simple delivery. They not only bring your product to life, they can take prospects and customers right into your facility. Virtual tours like Two WaterStone Place can easily lead to real on-site visits.

Share the secret
As much as it pains you to admit it, not everyone understands what you do. And they often don’t want to take the time to read about it. Again, flash and video can combine to spotlight your capabilities in your lobby, conference room or next presentation. It’s fast. It’s entertaining. And it’s effective. Check out this example: Cox Ohio Publishing


When used as an element in your marketing strategy, multimedia has proven to attract interest, and turn prospects into buyers for your company’s products and services.

Here are just a few ways you can use multimedia in your business:

• Web Sites
• Online Advertising
• Trade Shows
• Product Demonstrations
• Virtual Tours
• Presentations
• Television Advertising
• Training
• Exhibits and Displays


Nova is more than just a pretty face. We have the grit and know-how to produce outstanding marketing results for your business. This list just scratches the surface:
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Product/Service Branding
Marketing Literature including Brochures, Newsletters,Bulletins
Websites
Corporate Identity Development
Annual and Community Reports
Recruiting Materials
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Packaging Design and Product Graphics
Signage System Design
Direct Mail Campaigns
Image Awareness Campaigns
Trade Publication and Newspaper Ads
Audio and Video Production
Outdoor Advertising
<
Displays and Trade Show Exhibits
Point of Purchase Materials
Digital Newsletters
Interactive Training
Catalogs and Product Specification Sheets
   



Nova Creative Group, Inc. • 571 Congress Park Dr. • Dayton, Ohio 45459-4036
937.434.9200 • 800.726.1713 • Fax 937.434.0400 • www.novacreative.com
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