www.novacreative.com
contact@novacreative.com
937.434.9200		  
Content Management Systems July 2007  

What are we talking about?
A content management system (CMS) is software used to publish content to websites, then allowing access to non-technical users to edit the site as information changes or becomes more current. This solution makes it easy for the novice computer user to update or edit sections of the website, like newsletters, current events and calendars, press releases, photo galleries, product pricing and specifications and more. The CMS can also be configured to limit access to authorized users or specific areas of the website.

Twist Inc. website image

How can it benefit your company?
 Twist Incorporated wanted to update the look of their website, as well as provide the capability to manage and edit the content. The new website incorporates a CMS with features that allow Twist associates to edit copy, photos and links throughout the site, update key words and page descriptions for better search engine optimization (SEO), and collect data from an online employment application. For users, the CMS has a feature built in with custom Google maps, as well as a form allowing users to get directions from their home or office to the nearest Twist location. A  content management system can offer an unlimited range of capabilities customized to suite each company's specific needs.

Features of a CMS
Here are just a few of the ways a content management system can add versatility to your website:

• Import and creation of documents and multimedia material, including text, photos,
graphics and videos.
• Identification of all key users and their content management roles. This feature limits users to specific areas or types of content, preventing any unauthorized access.
• Some CMS allow text to be separated from formatting. For example the CMS may automatically set default colors, fonts or layout styles.
Five reasons to add content management
to your website...

It's easy
Adding a content management system requires just a simple interface. Once it's set up, you don’t need a degree in computer science to use it, so your current associates can handle the job.

It's faster
You don't have to wait for IT or consultants to respond to your calls for text and image changes.

It's accessible
A content management system is accessible anytime, anywhere. You can make updates on any computer with internet access – at the office or at home.

It's current
Take advantage of search engine optimization by inserting keywords and Metadata – and updating your Meta information as needed – to make your pages even more searchable.

It's cost effective
A content management system can save you money. In fact, it can pay for itself just in the savings on maintenance fees.

Nova is more than just a pretty face. We have the grit and know-how to produce outstanding marketing results for your business. This list just scratches the surface:

• Product/Service Branding
• Marketing Literature including Brochures, Newsletters, Bulletins
• Websites
• Corporate Identity Development
• Annual and Community Reports
• Recruiting Materials
   

• Packaging Design and Product Graphics
• Signage System Design
• Direct Mail Campaigns
• Image Awareness Campaigns
• Trade Publication and Newspaper Ads
• Audio and Video Production
• Outdoor Advertising

• Displays and Trade Show Exhibits
• Point of Purchase Materials
• Digital Newsletters
• Interactive Training
• Catalogs and Product Specification Sheets
   

Nova Creative Group, Inc. • 571 Congress Park Dr. • Dayton, Ohio 45459-4036
937.434.9200 • 800.726.1713 • Fax 937.434.0400 • www.novacreative.com
© Copyright 2007 Nova Creative Group, Inc. All Rights Reserved
If you do not wish to receive future messages from Nova Creative Group Inc., follow this link to unsubscribe