Roll out the red carpet
Actors have the Oscars. Musicians have the Grammys. And stars of the Dayton advertising and communications market come out to shine for the Hermes. This black tie optional gala celebrates creative professionals and their work – honoring the best of the best in categories ranging from print to web, radio to television, sales promotion to self-promotion. Named for the winged messenger of the gods in Greek mythology, the local Hermes/ADDY competition is sponsored by the Greater Dayton Advertising Association (GDAA). The entry fees for the competition support programs designed to enhance advertising including internships, advocacy groups, advertising education, and consumer awareness. This year’s Hermes event marked the Association’s 53rd year promoting excellence in advertising and design.

Designing for Gold
The Hermes – also known as the Gold ADDY – is awarded to the entry that exemplifies unmatched creative excellence. Other outstanding entries receive a Silver ADDY or a Bronze ADDY. Local Hermes winners are automatically forwarded to the next tier of competition for the 5th District; with District winners moving on to compete in the National ADDY competition, sponsored by the American Advertising Federation. While winning a Hermes brings recognition to the entrant, it also provides a public relations boost to the company represented by the winning project. Winning entries receive local news coverage and are posted on the GDAA website greaterdaytonadassociation.org

Putting our heads together
Of course, award-winning design requires a collaborative effort. We work closely with our clients to develop creative solutions that really soar – and it shows. This year, Nova Creative Group received five awards, including top honors for Non-traditional Advertising with our Comcast Student Return Campaign. Our newest Hermes head is in good company – joining the five Hermes heads and 23 Silver or Bronze ADDYS we have earned in the past five years.

Greater Dayton Advertising Association
The mission of GDAA is “to energize and amplify the Dayton advertising community through education, networking, and recognition.” The monthly meetings feature opportunities for networking and informative speakers on a variety of topics relevant to the advertising industry.