Pippin: A magical direct mail campaign

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DESIGNED TO INTRIGUE

Nova started by designing a three-dimensional mailer to intrigue the prospects and clients and build excitement for the event. We worked with pre-approved artwork provided by Pippin and added personalization, as well as design elements to help brand the piece to match Fifth Third and help the customer feel engaged from the start.

KINGS AND THINGS

Nova created custom original illustrations to be used on the playing cards that accompanied the invitation. To ensure the cards fit the Pippin brand, they were reviewed and enthusiastically approved by the cast and crew of the production. The playing cards were also branded with Fifth Third Bank’s logo and the date of the event, so they could serve as a fun and functional reminder of the experience.

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